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Winter Storms, Ice Damage & Your Roof — From One Woman-Owned Team to Another Busy Homeowner

  • Writer: verdescontractors
    verdescontractors
  • Jan 27
  • 2 min read

Snow & ice on Roswell Roof
Snow & ice on Roswell Roof

Winter Storms, Ice Damage & Your Roof — From One Woman-Owned Team to Another Busy Homeowner

Winter storms in Georgia don’t always look extreme, but they can still quietly damage your roof—especially during ice events. And if you’re like most of the women we work with, you’re already managing work, family, finances, and a never-ending to-do list. Roofing isn’t something you want to add to it.




That’s why we do things differently. We’re a women-owned roofing company, and we understand what it’s like to carry a lot. Our job is to make sure your roof is one less thing you have to worry about.


A Story From the Last Ice Storm 🤍

During the last winter ice storm, one of our clients—let’s call her Sarah—reached out to us feeling overwhelmed. She had just gotten her kids settled after school closures, noticed water spots forming on her ceiling, and had no idea if it was serious or “just one of those things.”

She told us, “I don’t even know where to start—and I don’t have the bandwidth to deal with this.”

We came out, walked her through everything calmly, showed her photos of what was happening, and handled the insurance side so she didn’t have to make ten extra phone calls. The issue? Ice had caused minor shingle cracking and an early ice dam that pushed water back under the roofline.

We fixed it quickly—before it turned into a bigger, more expensive problem.

A week later she texted us:“Thank you for making this so easy. I didn’t feel stressed once—and that never happens.”

That’s the experience we aim to give every homeowner.

How Winter & Ice Can Damage Your Roof (Without You Realizing)

Cold weather and ice don’t always cause obvious damage right away. The most common issues we see after winter storms include:

  • Cracked or brittle shingles from freezing temperatures

  • Ice dams (often noticed by large icicles hanging from the roofline)

  • Water stains on ceilings or walls, especially near exterior rooms

  • Sagging gutters or gutters pulling away due to frozen debris

  • Cold drafts or damp insulation in the attic

These symptoms often show up after the storm has passed—which is why they’re easy to miss.

Why Women Homeowners Choose Us

We know you don’t want:

  • To be talked down to

  • To feel pressured

  • To spend hours figuring out insurance and repairs

What you do want is:

  • Clear explanations without jargon

  • Honest recommendations

  • Someone who respects your time and your intelligence

As a women-owned company, we lead with empathy, clarity, and follow-through. We explain what matters, handle what we can for you, and keep the process straightforward—because you already have enough on your plate.

Peace of Mind Is the Real Upgrade

Your roof protects everything underneath it. When winter storms hit, you deserve a team that makes the process feel calm, not chaotic.

If you’ve noticed signs of ice or winter damage—or just want peace of mind—we’re here to help.

From one busy woman to another: we’ve got you.

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